Estimate your YouTube ad revenue by niche and monthly views. Real-time results based on actual RPM data by category.
This calculator uses RPM (Revenue Per Mille) — the amount YouTube pays creators per 1,000 video views — to estimate monthly earnings. The RPM figures are based on publicly reported data from creators and YouTube's own transparency reports. Finance channels consistently report RPMs of $7–$12, while gaming channels typically see $1–$2.50.
A channel with 1.2 million monthly views in the Tech niche (RPM ~$5) would earn roughly $6,000/month from ads alone. Add typical sponsorship revenue (usually 30–35% of ad income for channels above 100K subscribers) and membership income, and total revenue can easily hit $8,500–$9,500/month.
Keep in mind: YouTube pays 55% of ad revenue to creators (45% goes to YouTube). So if advertisers paid a $9 CPM, your RPM as a creator is approximately $4.95. The sliders above work directly with RPM — your take-home rate.
Advertisers bid for placement based on the purchasing intent of your viewers. A viewer watching "how to invest in index funds" has clear financial intent — banks and brokerages pay $15–$40 per click for that audience. A viewer watching gaming content is typically younger with less disposable income, so advertisers bid less. This is why two channels with identical view counts can have 10x different revenue.